How Fifth & Cor expanded brand awareness & foot traffic for a newly opened restaurant
Case Study
Growing a New Restaurant to a Hometown Favorite
A newly opened restaurant made the decision to partner with Fifth & Cor with the intent to grow brand awareness and increase sales. As the industry is ever-changing, Fifth & Cor quickly stepped in to grow this hometown favorite.
Fifth & Cor was able to customize and deliver a marketing roadmap focused on social media that expanded brand awareness, generated foot traffic, and increased conversions while enhancing social listening for calculated market share growth.
Digital Activation & Social Listening
Fifth & Cor executed continuous digital activation initiatives and leveraged audiences through micro-targeting and geo-tagging.
Benefits
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Sparked interaction
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Increased ordering options such as UberEats and Yelp
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Formed long-term emotional connections with target consumers
Fifth & Cor acquired consumer feedback from target consumers through enhanced social listening. Newly Opened Restaurant was able to cut through traditional advertising and reinforce its position in the market.
41% increase in Orders
in the first 30 days
50% increase in Reservations
in the first 30 days
From Physical to Digital
When the restaurant was hit with restaurant closures during the pandemic, this did not slow Fifth & Cor’s team down. The team handled this crisis by limiting their menu items and offering contactless curbside pickup, carryout, and delivery services. In addition to updating necessary content, the Fifth & Cor team leveraged social media marketing and tactics to increase sales.
Impacting Acquisition Through Content
Fifth & Cor developed a creative social media strategy to guide content curation with the goal of driving engagement and enticing target consumers with a variety of menu options, specials, deals, and more.
Contests & Collaborations
Fifth & Cor leveraged local food and lifestyle influencers along with giveaways to increase awareness and overall social media presence. This resulted in:
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Increased organic reach
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Follower growth
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Boosted engagement
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Marketing collateral
Cultivating Community
Fifth & Cor was able to leverage Live Streaming services on Instagram and Facebook to:
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Provide viewers with cooking demonstrations.
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Allow followers to participate in Virtual Happy Hours.
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Host interactive Q&A sessions with members of the restaurant's team.
1,030% increase in Website Visits
403% increase in Followers
1.5K Views on Facebook Live Stream