Melina Bozic

Composable martech is transforming how brands build, integrate, and scale their marketing systems. By using modular tools and MACH architecture, teams can move from rigid stacks to strategic ecosystems—designed for flexibility, speed, and innovation.

AI is no longer just a tool—it’s a collaborator in today’s marketing departments. Discover how agencies are embracing AI as a core team member in planning, personalization, and content creation in this deep dive into the new role of AI in the marketing department.