How User-Generated Content Attributed to an Enormous LIFT IN RevenuE for Hair Care Brand
How One TikTok Turned Into $15K in Revenue
Hair Care brand is an Italian-based company that recently expanded its US-based line of products.
Hair Care brand partnered with the team at Fifth & Cor to help elevate their marketing strategy through organic and paid efforts.
Our strategy included:
Capturing trending hairstyle photos and videos
Establishing a dedicated community through proactive outreach and community management
Leveraging UGC assets across all media channels
One of Hair Care Brand’s dedicated users posted a Tik Tok video showcasing one of their products. In just 24 hours, the organic video attributed to $15k in sales on this product, alone!
In just 24 hours....
increase in Transactions
Increase in new users to site