Taking MQLs to New Heights Through Paid Media Initiatives

Digital yearbook company partnered with Fifth & Cor to increase their Marketing Qualified Leads (MQL) through paid media efforts. The Fifth & Cor team introduced Facebook as a viable option within the paid media ecosystem to spend their ad dollars. The campaigns consisted of human-like ad creatives (user-generated content) and copy that connected to the consumer including testimonials and reviews, and ditching stock photography. 

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Year over year, Digital Yearbook Company saw the following results: 

182% Increase in Total MQLs Year-over-Year

72% Decrease in Cost Per Acquisition Year-over-Year