334% Increase in Interactions

70.2% increase in Reach

50 new email subscribers

In a competitive digital landscape, our client sought to rapidly enhance their brand visibility, engagement, and user interaction across all marketing avenues. Fifth & Cor's team developed and implemented a comprehensive omnichannel marketing strategy to reach these goals. This approach integrated content creation, public relations, blogging, email marketing, and targeted social media efforts.

Objectives

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• Increase audience engagement and interaction across social media platforms, media publications and on-page blogs.

• Amplify the brand’s digital presence to attract new followers and profile visits.

• Optimize platforms for improved search appearance and engagement across professional networks.

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Strategy & Execution

The omnichannel marketing strategy was executed across the following channels:

• Social Media Content: Daily posts and interactive stories tailored to audience demographics, emphasizing engagement and brand voice and highlighting blog and media insights.

• Public Relations & Blogging: Timely blogs and PR releases highlighting the brand’s expertise and latest updates.

• Email Marketing: A targeted email campaign designed to drive traffic back to social profiles and encourage further engagement.

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Results

Within just 30 days, Fifth & Cor's strategy produced the following results:

• Instagram Content Interaction: Increased by 334%, signifying highly engaging content that resonated with the target audience.

• Facebook Engagements: Rose by 8.68%, reinforcing Facebook’s role as a key platform for community building.

• Instagram Profile Visits: Improved by 49.6%, demonstrating the effectiveness of calls to action and profile optimization.

• Facebook Reach: Expanded by 70.2%, showcasing the successful amplification of content to a broader audience.

• LinkedIn Search Appearances: Boosted by 31.9%, highlighting the impact of optimized content for professional discovery.

• Email Subscribers: Increased by 50 members exhibiting the importance of a multiple touchpoint approach.

Conclusion

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The omnichannel marketing strategy crafted and implemented by Fifth & Cor led to substantial growth in engagement, reach, and visibility across all key platforms. The remarkable increases in a short period illustrate the power of an integrated marketing approach, focusing on relevant, timely, and engaging content.
Next Steps: Continued refinement of the strategy, with a focus on long-term growth and sustainable engagement across platforms.