The press release alone won’t cut it anymore. Shrinking newsrooms and shifting audiences mean smart brands are taking control of their story—on their own platforms and through experiences that people want to be part of.

In today’s digital world, being everywhere isn’t enough. Brands win by being meaningful where it counts—through story-driven strategies, personalized experiences, and stacked micro-moments that build trust, educate, and inspire over time.

Outsourcing social media can elevate your brand — but only if you choose the right agency. Here’s how to find a high-performing, strategic partner.

Social media became a must-have marketing tool the moment brands realized visibility, trust, and conversions could all happen in-platform. In 2025, it’s essential.

In today’s legal landscape, law firms must go beyond referrals to build trust and visibility. A strong digital presence and strategic marketing help firms connect, engage, and grow their community—turning awareness into lasting client relationships.

A cross-channel strategy isn’t about copy and paste. It’s about adapting content to match the rhythm, audience, and expectations of each platform — delivering the same story with a different approach for stronger engagement and better results.

Digital safety isn’t just a tech issue—it’s a trust issue. In a data-conscious world, brands must educate their audience confidently and clearly. Here’s how to integrate digital safety messaging without stalling conversions.

Composable martech is transforming how brands build, integrate, and scale their marketing systems. By using modular tools and MACH architecture, teams can move from rigid stacks to strategic ecosystems—designed for flexibility, speed, and innovation.

In Miami’s fast-paced hospitality and nightlife world, standout success relies on bold branding, strategic PR, and trend-savvy marketing that captures the city's energy and connects with its diverse audience—turning experiences into unforgettable stories.

AI is no longer just a tool—it’s a collaborator in today’s marketing departments. Discover how agencies are embracing AI as a core team member in planning, personalization, and content creation in this deep dive into the new role of AI in the marketing department.

Cybersecurity in marketing is now a strategic must. At Fifth & Cor, we help brands integrate digital safety into every campaign—building trust, protecting data, and elevating brand integrity from the inside out.

In today’s landscape, every candidate is a brand—and political marketing strategy is what wins hearts, not just debates. From PR tactics to emotional branding, campaigns succeed when storytelling meets strategy. Here's why politics is marketing in motion.

AI isn’t just for tech giants anymore. This blog explores real, relatable ways OpenAI makes life easier—from managing your day and supporting mental health to unlocking creativity and clear communication. Innovation is here—and it’s more human than you think.

To truly connect, marketers must tailor social media strategies for every age group. This blog explores how each generation engages online—and how brands should adapt.

Platform choice isn’t random—it reflects values, trust, and life stage. From Gen Z’s fast adoption to Boomers’ trust-led habits, each generation’s digital behavior reveals how they seek connection. Learn how to align your strategy with the way different generations use social media platforms.

Culture shapes marketing strategy in more ways than one. This blog dives into how personal identity and team dynamics influence storytelling, tone, risk, and results. When marketers are empowered to bring their whole selves to the table, brands move beyond assumptions—and into deeper, more human connection.

Today’s consumers expect more than just products—they expect purpose, empathy, and alignment. This blog explores how shifting behaviors, emotional branding, and humanized strategies are redefining modern marketing—and what brands must do to stay relevant, trusted, and truly resonant. Welcome to the New Era of Marketing.

At Fifth & Cor, we explore the psychology behind generational consumer behavior—uncovering the emotional drivers, values, and buying mindsets that shape how Boomers, Gen X, Millennials, and Gen Z interact with brands. Strategic empathy is the key to building lasting connections across every age group.

How does birth order influence your marketing mindset? From structured firstborns to risk-taking youngest siblings, understanding how birth order shapes professional behavior can unlock deeper insights into marketing strategies, team dynamics, and decision-making styles.

Learn how KPIs can guide your marketing strategy by tracking progress and providing insights into what’s working and where to focus.

A strong marketing strategy requires multiple tactics. Explore Fifth & Cor’s core focus areas for driving brand growth and engagement!

Marketing shapes your brand, engages customers, and drives sales. Discover how strategic marketing fuels business success!

Stay ahead of the competition by avoiding these common marketing mistakes—learn what to watch out for and how to fix them!

Marketing and branding are often used interchangeably, but they serve distinct roles in business success.