A luxury hospitality complex in Houston, Texas, partnered with Fifth & Cor to execute a PR campaign for its highly anticipated grand opening. Featuring world-class accommodations, dining, and entertainment, the complex aimed to establish itself as a premier destination while maximizing visibility for its launch.

​

Objective
Fifth & Cor was tasked with crafting and implementing a strategic PR campaign to promote the grand opening. The goal was to generate widespread media coverage, create buzz within the community, and position the complex as a must-visit destination for locals and tourists alike.

​

Execution
Our team developed a multi-faceted PR strategy, starting with a captivating press release highlighting the grand opening, the unique features of the complex, and its impact on Houston’s hospitality scene. We distributed the release across targeted media outlets, leveraging our strong relationships with national, regional, and industry-specific publications. To amplify the campaign, we engaged local influencers and aligned messaging with community-focused narratives to draw attention to the event.

​

Results
The campaign exceeded expectations, achieving extensive media coverage that showcased the grand opening across various platforms:

• Premium Outlets: 92 placements, elevating the event’s profile in high-value publications.

• Newspaper & Major News Sites: 79 features, driving nationwide attention.

• Industry News Sites: 139 mentions, positioning the complex as a leader in the hospitality sector.

• Regional & Local News Sites: 111 features, fostering excitement within the local community.

• Market Minute Finance Feeds: 26 pickups, emphasizing the economic significance of the opening.

• Financial Content Finance Feeds: 34 mentions, highlighting the business growth opportunities tied to the complex.

​

In total, the campaign garnered an impressive 481 media pickups, creating substantial buzz around the grand opening and driving immediate interest in the complex.

 

Impact
The extensive coverage translated into a successful launch, with increased foot traffic, strong reservations, and significant online engagement. By positioning the grand opening as a landmark event, Fifth & Cor helped the complex secure its status as a premier hospitality destination in Houston.

​

Conclusion
This collaboration demonstrates Fifth & Cor’s expertise in executing high-impact PR campaigns for milestone events. From crafting compelling narratives to ensuring maximum visibility, we are committed to helping our clients achieve exceptional results.