AI search is changing how consumers discover CPG brands. Learn how generative engine optimization, SEO, public relations, social media, earned media, and third-party credibility can help consumer brands build the authority and digital presence needed to be discovered by AI.

What would happen if your business doubled overnight? Sustainable business growth isn't just about generating more customers, leads, or revenue. It's about building the positioning, marketing infrastructure, operations, team, and systems capable of turning increased demand into lasting growth.

Should CPG brands invest more in social media or PR? The answer depends on what your brand needs. Learn how a strong CPG marketing strategy connects social media, public relations, earned media, content, creators, and AI visibility to build awareness, credibility, and long-term growth.

Press releases still have a place in modern PR. The problem is expecting one announcement to build an entire reputation. Learn why a stronger PR strategy combines earned media, thought leadership, expert commentary, storytelling, and a reason for people to care.

CPG brands are no longer competing only for consumer attention. They are competing to be understood and trusted by search engines, AI platforms, journalists, retailers, and potential partners. Discover how CPG public relations, earned media, and third-party credibility can build brand authority and strengthen visibility across the modern digital ecosystem.

You hired marketing experts for their experience, creativity, and strategic thinking. Give them the context and direction they need, then give them room to do what you hired them to do. Here’s why strong marketing leadership means setting the goal without micromanaging the solution.

The digital customer journey no longer starts with your website. Consumers discover brands through Google, TikTok, Instagram, Reddit, YouTube, reviews, PR, and AI search before they ever reach your homepage. Learn why businesses need to rethink digital marketing strategy around the entire customer journey, not just the destination.

Imagine needing surgery and telling the doctor holding the scalpel, “Actually, I saw something different on Instagram.” Or hiring an engineer to build a bridge, then explaining how you would do it… even though you studied art history. Most people would never do that. In marketing and PR, it happens all the time. Businesses hire experienced marketers, designers, publicists and creators, then tell them exactly how to do the work. At that point, why hire an expert? Get a team ma

A good product gives consumers a reason to buy once. A strong brand gives them a reason to notice it, remember it, choose it and come back. You can make a great product and still build a forgettable brand. A company has a product it believes in, so the instinct is to keep putting it in front of people. More product shots. More benefits. More demonstrations. More influencer content. More promotions. But more content doesn’t necessarily make a brand more memorable. Sometimes th

Being on every platform doesn’t make a brand omnichannel. Discover how an omnichannel marketing strategy connects social media, PR, search, content, email, thought leadership, and the customer journey into one cohesive marketing ecosystem.

Fifth & Cor doesn’t believe marketing partnership means simply communicating well. It means staying close to the work, challenging ideas, connecting strategy with execution, and building momentum together.

Women were always asking for better answers. The wellness industry just figured out how much those answers were worth. Women did not suddenly wake up craving hormone panels, magnesium mocktails and twelve-step bedtime routines. They were already asking questions about stress, aging and their changing bodies. They were already trying to understand why “your labs look normal” did not always mean they felt normal. The wellness industry did not create that desire. It realized it

Founder and executive visibility is no longer just personal branding. Learn how leadership visibility, thought leadership, PR, and a strong digital presence can build trust, authority, discoverability, and new opportunities for growth.