The Retail Shoe Brand was present on social media, but lacked consistency, visual cohesion, and strategic direction. Their Instagram and Facebook channels were underperforming, with stagnant growth and minimal engagement or conversions.

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The Strategy

Fifth & Cor stepped in with a bold plan to revitalize the brand’s presence on Meta platforms. Starting with Instagram, we developed a completely new visual brand strategy tailored to the client’s target demographic. Our multi-pronged approach included:

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• Instagram Visual Branding: A refreshed aesthetic and content calendar that aligned with audience interests and seasonal campaigns.

• User-Generated Content (UGC): Leveraging real customer photos to build authenticity and social proof.

• Shoppable Social Commerce: Tagging products directly in posts and stories for a seamless customer journey.

• Reputation Management: Proactively responding to comments, messages, and reviews to foster a community-centric vibe.

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The Results

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Within 30 Days:

• Instagram followers increased by 36%

• Instagram impressions surged by 570%

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Within 90 Days:

• Social-driven conversions rose by 220%

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Honing in on Targeted Audiences

While Instagram saw rapid growth, Facebook became a platform for targeted reach. Fifth & Cor optimized the Retail Shoe Brand’s Facebook content with engaging visuals, intentional hashtags, and curated storytelling. The result? Every photo post reached an average of 10,000 people, dramatically improving reach and relevance among target segments.

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Conclusion

By transforming their Meta strategy, Fifth & Cor helped the Retail Shoe Brand unlock exponential growth and engagement. With creative, community-driven content and a data-informed approach, we turned passive followers into active customers—and made social work for the brand.