How an Omnichannel Strategy Elevated
Food Distribution Company's Business
Case Study
Enhancing Social Commerce Presence
Food Distribution Company is an East Coast brand that provides handpicked, high-quality meat from select farmers.
Food Distribution Company made the decision to partner with the team at Fifth & Cor to help diversify their social media presence to attract new customers, increase engagement, and expand brand awareness while enhancing social listening for calculated market share.
In 60 days, Fifth & Cor introduced engaging social content that grew their platform following, created brand awareness and recognition, and generated an infinite increase in web traffic and conversions.
Enhancing a Brands Instagram Footprint
Fifth & Cor created a strategy that integrated user-generated content, paid social advertising, and reputation management while targeting competitor brands and actively engaging with their followers.
Influencer Partnership
Fifth & Cor started partnering with home chefs and bbq enthusiasts to gain brand visibility, increase engagement and enhance brand values.
1316%
Increase in Instagram Impressions within first 60 days
83%
Increase in Instagram Followers within first 60 days
+49
Partnered Influencers within first 60 days
Expanding Channels
Leveraging Pinterest for SEO & Brand Awareness
When Food Distribution Company signed with Fifth & Cor they did not have a Pinterest page, but Pinterest quickly became a great way to increase brand awareness and SEO. With this in mind, Fifth & Cor created and aligned boards more closely to their products, packages, and recipes.
Honing in on Facebook Targeted Audiences
Fifth & Cor created a strategy for Food Distributors Facebook page, which included creating quality posts to increase engagement and reach even while decreasing the total number of posts. The strategy was so successful that:
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Total Post Reach increased 55.51%
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Total Post Engagement increased 54.85%
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Total Page Views increased 6,568.75%
Brand Voice Amplified on Twitter
Fifth & Cor also developed a strategy for Food Distribution company’s Twitter page, which included creating quality posts to promote engagement.
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Increased impressions by 17,212.28%
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Increased profile visits by 262.9%
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Increased mentions by 105.88%
105%
Increase in Twitter Mentions within first 60 days
+55%
Increase in Facebook Total Reach within first 60 days
+199K
Pinterest Impressions within first 60 days