HOW WE POSITIONED AN EMERGING JEWELRY BRAND FOR MARKET WITH BRAND AWARENESS & SOCIAL INFLUENCE
Luxury Jewelry Brand specializes in transforming discarded materials into trendy, eye-catching jewelry. Known for incorporating unconventional items into everyday fashion, their mission focuses on sustainability and sophistication.
The Challenge: Brand Activation
The Luxury Jewelry Brand hired Fifth & Cor to develop a fresh and impactful go-to-market strategy that would:
Promote Brand Awareness
Build Community Engagement
Instill Customer Purchasing Confidence
Solution & Strategy
Fifth & Cor developed a strategic mix of stunning visuals, engagement opportunities, and multi-channel experiences that would heighten awareness as Luxury Jewelry Brand entered the market.
Growing Brand Awareness
Micro-influencers have a high level of trust with their audiences. In fact, they often have more credibility than the brand itself. In managing a large base of micro-influencer relationships, Fifth & Cor was able to harness the scope of a broad audience with specific interests. A strategic approach to content and design was also implemented, thereby generating high levels of engagement and consumer confidence.
The Influencer Program
The Fifth & Cor team leveraged proactive outreach strategies to grow an active community of influencers who communicate and enhance brand values. Through this program, the brand was able to secure a macro-influencer deal with a major recording artist, in addition to managing a team of nearly 50 micro-influencers.
As the Luxury Jewelry Brand experienced peak brand awareness, shoppable posts and Swipe-Up Stories generated valuable traffic to site. One post, in particular, generated over 9K impressions, 100+ comments, and more than 75 website clicks.
Online brand activation focused on user experience, consumer interaction, and strategic outreach. Their in-store brand activation included:
Bloomingdales Flagship Pop-up
With a comprehensive digital activation plan in place, the Luxury Jewelry Brand was able to analyze its consumer interactions and create meaningful on-site experiences. Tailored action plans were also carried out to drive conversions.
Increase in Instagram Followers
Site Sessions via Social Referral
Site Traffic from Instagram