How Fifth & Cor Introduced Social Storefronts to Women’s Clothing Brand

Case Study

Wardrobe

Creating Additional Revenue Streams

Women’s Clothing Brand is a fashion brand that offers a curated collection of women’s fashion without elevated price points. The Fifth & Cor team implemented an omnichannel social strategy while integrating Shops across channels. Within the first 90 days, the Women’s Clothing Brand saw an immediate increase in website traffic, sessions, and conversions coming from various social channels. 

Social Storefronts
Three channels that surfaced opportunity for additional revenue streams were Facebook, Instagram, and Pinterest. Fifth & Cor supported the integration of the catalog to these channels, as well as the application process to Pinterest’s Verified Merchant Program. 

Immediately following the catalog ingestion, Fifth & Cor added product tags to all of Women’s Clothing Brand’s organic posts, allowing users easy ways to shop the various pieces. Within the first 90 days, we saw over 1,000 Shop Visitors on Instagram & Facebook. 

90 Day Results

1414%

Increase in

conversions on instagram

1315%

increase in Traffic to site from pinterest

1000%

Increase in site sessions from Pinterest