Women’s Clothing Brand is a fashion-forward company offering a curated collection of women’s styles—without the elevated price points. As the brand scaled its U.S. presence, it needed a digital strategy that would convert social engagement into measurable sales. They partnered with Fifth & Cor to build and execute an omnichannel commerce strategy designed to drive conversions across social platforms.

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The Strategy

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Fifth & Cor implemented an omnichannel social strategy, focusing on unifying the shopping experience across Facebook, Instagram, and Pinterest. Key efforts included:

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• Catalog Integration: Seamlessly synced the brand’s product catalog across platforms for a consistent shopping experience.

• Pinterest Verified Merchant Program (VMP): Managed the application process, positioning the brand for elevated visibility and credibility on the platform.

• Social Storefront Optimization: Added product tags to all relevant organic posts, creating a seamless path from inspiration to checkout.

• Omnichannel Engagement: Developed channel-specific content strategies that encouraged exploration and drove users to the brand’s Shop and website.

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The Results (First 90 Days)

• Immediate growth in website traffic, sessions, and conversions across Instagram, Facebook, and Pinterest

• 1,000+ unique Shop Visitors on Instagram and Facebook

• Enhanced customer experience with shoppable posts and consistent cross-channel messaging

• Increased reach and eligibility for Pinterest shopping placements through VMP status

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Conclusion

By partnering with Fifth & Cor, Women’s Clothing Brand transformed its social media presence into a dynamic revenue-generating engine. The integration of Shops and shoppable content across platforms empowered users to go from scrolling to shopping in a single tap—boosting both visibility and conversions in just 90 days.