Hair Care Brand, a renowned Italian company, recently expanded into the U.S. market with a new line of products. To break through the noise in the competitive beauty space, they partnered with Fifth & Cor to craft and execute a marketing strategy that would build buzz, drive revenue, and foster community—all through organic and paid social efforts.

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The Strategy​

Fifth & Cor developed a full-funnel social media plan to elevate Hair Care Brand’s U.S. launch. Our collaborative efforts focused on:

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• Capturing Trending Hairstyles: Produced photos and videos tailored to TikTok and Instagram trends to highlight product benefits in real-life use.

• Establishing a Dedicated Community: Proactively engaged with potential customers and brand fans through community management and social listening.

• Leveraging UGC Across Channels: Identified and amplified authentic user-generated content across all marketing platforms—organic, paid, and email.

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The Viral Moment​

As a direct result of the brand’s growing community and content visibility, one of Hair Care Brand’s loyal users posted an organic TikTok video using the product.​ The result? In just 24 hours, the video went viral—generating $15,000 in product sales.The post required no paid boost, underscoring the power of an engaged community and strong content strategy.

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The Results

• $15K in revenue from one organic TikTok

• Heightened visibility and engagement in U.S. markets

• Strengthened brand trust and community-led momentum

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Conclusion

By partnering with Fifth & Cor, Hair Care Brand turned a single piece of user content into a major revenue driver. This case study is proof that with the right strategy, platforms like TikTok can deliver both reach and ROI—especially when community, creativity, and conversion work hand in hand.

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