How User-Generated Content Attributed to an Enormous LIFT IN RevenuE for Hair Care Brand

 

Case Study

How One TikTok Turned Into $15K in Revenue

Blonde Wavy Hair

Hair Care brand is an Italian-based company that recently expanded its US-based line of products. 

Hair Care brand partnered with the team at Fifth & Cor to help elevate their marketing strategy through organic and paid efforts.

Our strategy included:

  • Capturing trending hairstyle photos and videos 

  • Establishing a dedicated community through proactive outreach and community management

  • Leveraging UGC assets across all media channels 

One of Hair Care Brand’s dedicated users posted a Tik Tok video showcasing one of their products. In just 24 hours, the organic video attributed to $15k in sales on this product, alone! 

In just 24 hours....

Hairbrush

+$15K

In

Revenue

Hair clips

+504%

increase in Transactions

Comb

+340%

Increase in new users to site