Through a strategic increase in organic social media activity and paid media optimization, Fifth & Cor helped this lawn care and pest control company strengthen local demand generation and improve overall marketing efficiency.

Over a 30-day period, this approach delivered a 1,000% increase in calls, and a 91.25% reduction in cost per acquisition, and a 349.55% increase in clicks, demonstrating a significant improvement in both visibility and conversion performance.

The result was a more efficient marketing system capable of converting demand more effectively while significantly reducing customer acquisition costs in a highly competitive market.

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The Challenge

The company needed to generate more consistent inbound demand in a highly competitive local service market while reducing inefficiencies in its existing customer acquisition strategy.

Prior performance showed limited visibility, high cost per acquisition, and inconsistent conversion volume, creating barriers to scalable growth.

The opportunity was not only to improve paid performance, but to build a more balanced growth system that leveraged both paid media and organic social media to increase overall efficiency.

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The Solution

Fifth & Cor implemented a performance-focused strategy built around improving both paid efficiency and organic demand generation.​

 - Strengthening Organic Social Media Presence

We increased organic social media activity to improve brand visibility, engagement, and trust within the local market. This created additional touchpoints for potential customers and strengthened overall conversion likelihood across channels.

 - Improving Paid Media Efficiency

Through continuous optimization of targeting, messaging, and audience alignment, we improved click-through performance and reduced wasted spend, ensuring paid efforts were focused on high-intent users.

 - Aligning Paid + Organic Strategy

By combining stronger organic visibility with more efficient paid media execution, we created a compounding effect that improved overall acquisition performance and reduced reliance on paid spend alone.

 

 

The Impact

• 1,000% increase in calls year-over-year

• 91.25% reduction in cost per acquisition

• 78.60% reduction in cost per click

• 349.55% increase in clicks year-over-year

• Significant improvement in overall marketing efficiency

• Reduced dependency on paid media spend through stronger organic engagement

 

 

What This Proves

Sustainable growth does not come from paid media alone, it comes from building a system where organic and paid efforts reinforce each other.

When organic social media increases brand visibility and trust, paid media becomes more efficient, conversion rates improve, and overall acquisition costs decrease significantly.

Real growth happens when channels work together, not in isolation.

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Ready to Improve Your Local Growth Strategy?

Whether you're looking to increase leads, reduce acquisition costs, or build a more balanced marketing system, Fifth & Cor helps service-based businesses turn marketing into measurable growth.

Let’s build a more efficient path to growth.