Fifth & Cor partnered with a Central Florida-based non-profit organization to promote a high-profile automotive event that featured exotic car displays and celebrity entertainment, all while highlighting the organization’s mission to support children with life-threatening medical conditions. The result? A completely sold-out event driven by strong media coverage that reinforced its reputation as a premier philanthropic gathering.

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Strategy
Fifth & Cor orchestrated a strategic PR campaign that maximized visibility and storytelling impact, with a focus on key elements like the event’s charitable purpose, its 22-year legacy, and the unique blend of world-class entertainment and automotive showcases.

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Key tactics included:

• Crafting a press release that emphasized the event’s charitable contributions and community-driven ethos

• Organic media outreach to local and state outlets for regional coverage

• Targeting a diverse range of media outlets, including lifestyle, automotive, and philanthropy-focused publications

• Leveraging relationships with premium news outlets to secure high-value media placements

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Results
The campaign garnered 480 total media pickups, driving exceptional attention to the event and ensuring sell-out status, including:

• Premium Outlets: 92 pickups

• Newspapers & Major News Sites: 78 pickups

• Industry News Sites: 139 pickups

• Regional & Local News Sites: 111 pickups

• Market Minute Finance Feeds: 26 pickups

• Financial Content Finance Feeds: 34 pickups

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Impact
The extensive media exposure not only amplified awareness of the event but also reinforced the non-profit’s leadership in both the automotive and philanthropic sectors. This widespread coverage drove interest from media, attendees, and supporters, resulting in a sold-out event that exceeded expectations.