In just the first month of launching a YouTube Shorts campaign for a leading aesthetics and dermatology practice, Fifth & Cor delivered measurable impact and explosive engagement.

 

With only 10 short-form videos, each spanning just 10 to 20 seconds, the channel achieved 23.2K views and 55.7 hours of watch time—proving that bite-sized content, when executed strategically, can lead to big results.

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Our goal was to amplify the clinic’s online presence and position its providers as go-to experts in beauty and dermatological treatments. By leveraging trending audios and hyper-relevant hashtags, we optimized every post for the Shorts algorithm. Captions were kept intentionally brief, allowing the visuals to speak for themselves while improving readability and increasing viewer retention.

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Strategic Success: The Power of the Shorts Feed

One of the most powerful analytics to come from this campaign is the 96.8% discovery rate through the Shorts feed. This means nearly all views came directly from YouTube’s built-in short-form content feature.

 

The Shorts feed works much like TikTok or Instagram Reels, auto-surfacing content to users based on their interests—not just those already subscribed to a channel. By ranking well here, our content reached a far wider, untapped audience without any ad spend. This type of organic visibility is gold for brand discovery, particularly in the aesthetics space where credibility and visual results drive consumer behavior.

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High Retention, High Impact

Equally impressive is the engagement rate. Over 65% of users stayed engaged with the content, indicating strong viewer interest and relevance. In short-form video, this kind of retention is not just rare—it’s algorithmically rewarded. The more people engage, the more the content gets shown. For medical aesthetics practices, this opens the door to more patient inquiries, appointment bookings, and long-term brand loyalty, all through compelling, quick-hit content.

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Top Performing Content: Real Treatments, Real Results

What resonated most with viewers? Real treatment footage—including laser procedures, injectables, and facials. This mirrors a broader trend across aesthetic and skincare content: today’s consumers crave transparency. They want to see what the procedure looks like, how long it takes, and the real-time results.

 

Treatments that were once private or behind closed doors are now front and center, helping demystify the process and build trust. This kind of content does more than entertain—it educates and empowers. For potential patients, it answers questions they might be too hesitant to ask and provides social proof through professional-grade, visual storytelling. When a provider showcases expertise through video, it adds authority and approachability simultaneously.

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The Fifth & Cor Edge

At Fifth & Cor, we blend strategic digital marketing with industry expertise to help medical and aesthetics brands stand out in saturated spaces. Our work on this YouTube campaign is just the beginning of a long-term content plan designed to convert views into consultations and engagement into revenue. By staying at the forefront of content trends and platform best practices, we ensure our clients don’t just keep up—they lead.