A renowned plastic surgeon based in Houston, Texas, approached Fifth & Cor with the goal of expanding their public relations (PR) efforts and elevating their presence across multiple media platforms. With a strong reputation for providing top-tier services, the client sought to enhance their visibility and position as a trusted expert in the medical aesthetics field.

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Objective
Fifth & Cor's mission was to create a comprehensive PR strategy that would secure widespread media coverage and amplify the client’s reach to potential patients and industry stakeholders. By leveraging our expertise in PR and media relations, we aimed to ensure the client’s messaging resonated across diverse audiences.

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Execution
Our team crafted a tailored PR campaign, utilizing a multi-channel approach to maximize exposure. This included drafting and distributing a compelling press release that highlighted the client’s expertise, innovations, and contributions to the medical aesthetics field. We strategically targeted key outlets across categories such as premium publications, major news sites, industry-specific platforms, and regional media.

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Results: 

The campaign achieved remarkable success in just the first month:

• Premium Outlets: 81 placements, showcasing the client’s story in high-value digital and print publications.

• Newspaper & Major News Sites: 61 features, securing visibility on trusted news platforms.

• Industry News: 107 pickups, establishing the client as an authority in the medical aesthetics sector.

• Regional & Local News Sites: 91 mentions, increasing their presence in local and regional communities.

• Market Minute Finance Feeds: 48 mentions, highlighting the client’s business acumen and growth potential.

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In total, the campaign generated an impressive 388 media pickups, significantly enhancing the client’s visibility and positioning them as a leader in their field.

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Conclusion
This collaboration exemplifies Fifth & Cor’s ability to deliver measurable results and create meaningful impact. By leveraging our expertise in PR and media relations, we helped our client achieve unparalleled exposure, setting the stage for sustained growth and brand recognition.​ 

 

Whether you’re looking to expand your reach, establish thought leadership, or connect with your target audience, Fifth & Cor is ready to craft a strategy that drives results. Let’s create something extraordinary together!