


Case Study
From Visibility to Virality: Aesthetic Growth Fueled by Strategy
Fifth & Cor partnered with a leading Medical Aesthetics practice to enhance their digital presence, increase brand visibility, and drive patient engagement through strategic, multi-channel content creation and optimization. In just the first 60 days after launching the new content strategy, the results demonstrated clear upward momentum across Instagram, Facebook, and YouTube.
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Instagram Results: The refreshed content strategy led to significant growth in both visibility and engagement, with strong audience interaction across reels and carousel content.
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Total Views: 60,306 — a +33.9% increase from the previous period
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Total Engagements: 1,537 interactions — an +85.6% boost
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Engagement Rate per View: 2.5% — a +38.7% improvement
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Facebook Results: Targeted content and paid ad strategies helped maximize visibility and reach, while engaging video content significantly increased viewer interest.
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Total Impressions: 43,000
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Viral: 1,640
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Organic: 29,895
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Paid: 11,955
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Likes: 2.6k
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Total Engagement: 408 interactions — an +11.5% increase
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Video Views: 2.5k — up +80.6%
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YouTube Results: These results point to the power of platform-native content and a well-executed hashtag strategy. High viewer retention reflects the relevance and quality of content being delivered.
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Total Views: 42.8K
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Total Watch Time: 93.3 hours
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Traffic Source: 96.9% from YouTube Shorts
Viewer Retention: 58.6% — an exceptionally high rate for Shorts
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Conclusion
In just two months, Fifth & Cor’s tailored content strategy delivered measurable growth in awareness, engagement, and viewer retention. By leveraging short-form video, data-backed storytelling, and trend-driven creative, the partnership laid the foundation for sustainable digital momentum in a competitive aesthetics market.