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Case Study

From Visibility to Virality: Aesthetic Growth Fueled by Strategy

Fifth & Cor partnered with a leading Medical Aesthetics practice to enhance their digital presence, increase brand visibility, and drive patient engagement through strategic, multi-channel content creation and optimization. In just the first 60 days after launching the new content strategy, the results demonstrated clear upward momentum across Instagram, Facebook, and YouTube.

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Instagram Results: The refreshed content strategy led to significant growth in both visibility and engagement, with strong audience interaction across reels and carousel content.

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  • Total Views: 60,306 — a +33.9% increase from the previous period

  • Total Engagements: 1,537 interactions — an +85.6% boost

  • Engagement Rate per View: 2.5% — a +38.7% improvement

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Facebook Results: Targeted content and paid ad strategies helped maximize visibility and reach, while engaging video content significantly increased viewer interest.

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  • Total Impressions: 43,000

    • Viral: 1,640

    • Organic: 29,895

    • Paid: 11,955

  • Likes: 2.6k

  • Total Engagement: 408 interactions — an +11.5% increase

  • Video Views: 2.5k — up +80.6%

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YouTube Results: These results point to the power of platform-native content and a well-executed hashtag strategy. High viewer retention reflects the relevance and quality of content being delivered.

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  • Total Views: 42.8K

  • Total Watch Time: 93.3 hours

  • Traffic Source: 96.9% from YouTube Shorts
    Viewer Retention: 58.6% — an exceptionally high rate for Shorts

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Conclusion
In just two months, Fifth & Cor’s tailored content strategy delivered measurable growth in awareness, engagement, and viewer retention. By leveraging short-form video, data-backed storytelling, and trend-driven creative, the partnership laid the foundation for sustainable digital momentum in a competitive aesthetics market.

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