Collaborations between brands and social media influencers are becoming an increasingly popular marketing tactic. These collaborations can take many different forms, from the creation of co-branded content to the sponsorship of a single event or campaign. No matter what form they take, though, these partnerships can be incredibly effective in achieving marketing objectives.
Here we’ll take a closer look at why influencer brand ROI marketing is so popular and explore why brands should use an experienced marketing company. We’ll also highlight some successful collaborations between brands and influencers.
Why Do Brands Create Curated Lines with Influencers?
As brands become more aware of the power of influencers, many are partnering with them to create curated lines of products. This type of marketing allows brands to tap into the incredible reach and credibility of influencers while also providing customers with products that they are more likely to want and need.
There are a few key reasons why this type of marketing is so effective.
First, influencers have a great understanding of the wants and needs of their audience. This means that brands can use influencers to serve their customers better by creating products that meet their specific needs.
Second, partnering with an influencer lends a brand instant credibility. When customers see that a brand is endorsed by someone they trust, they are more likely to give the brand a try.
When done correctly, influencer marketing can be an extremely lucrative strategy for brands, with Influencer Marketing Hub’s 2020 report indicating that you can earn up to $18 in earned media value for every dollar spent on influencer marketing, with the average being closer to $5.78 per dollar spent.
Why Should Brands Use an Experienced Marketing Company?
As a business owner, you are always looking for ways to get an edge on the competition. You may have considered using influencers to promote your brand. But what are the benefits of working with an experienced marketing company? Here are three:
Compatibility: This is important because you want to make sure that the influencer’s values align with your own and that they will be able to effectively promote your brand to their followers.
Specificity: This can help you avoid any misunderstandings down the line and ensure that both you and the influencer are on the same page from the start.
Set expectations: This is important because you want to make sure that both you and the influencer are clear about what is expected from the partnership and that there are no surprises down the line.
If you’re looking to work with an influencer, then working with an experienced marketing company is a good idea. Nearly two-thirds of marketers (64%) used a managed or “turn-key” service provider to handle their influencer needs, while only 25% of marketers handled their influencer programs in-house. Examples of Successful Influencer X Brand Partnerships Let’s take a look at some examples of successful influencer-brand partnerships:
Olivia Rodrigo x Glossier
Olivia Rodrigo is a rising star in the music industry, and her fan base is largely made up of teenage girls. Glossier is a beauty brand that also has a large following among teenage girls. The two brands came together for a limited-edition collection that sold out almost immediately. The collection was heavily promoted by Olivia Rodrigo, who posted about it on her social media channels.
Selena Gomez x Puma
Selena Gomez is one of the most followed celebrities on Instagram, with over 270 million followers. Puma is a major sporting goods brand. The two brands partnered for a capsule collection that was inspired by Selena Gomez’s personal style. The collection was a huge success, selling out quickly and receiving rave reviews from both customers and critics.
Benefit Cosmetics x Jayde Pierce
Benefit Cosmetics is a well-known makeup brand, and Jayde Pierce is a popular beauty vlogger. The two released a limited-edition makeup collection that was available exclusively on Jayde Pierce’s website. The collection sold out almost immediately, thanks in part to the strong promotion by Jayde Pierce.
Living My Best Style x Pink Lily
Living My Best Style is a fashion and lifestyle blog written by Katy Roach. Pink Lily is a popular online boutique. They partnered for a capsule collection of stylish and comfortable loungewear. The collection was very well-received by fans of both brands, selling out quickly.
Laura Beverlin x Electric Picks
Laura Beverlin is a well-known social media personality and fashion blogger. Electric Picks is a jewelry brand. They came together for a limited-edition jewelry collection that was available exclusively on Electrick Picks’ website. The collection was a huge success, with many pieces selling out quickly. If you’re looking to team up with an influencer for your own brand, keep these examples in mind and be sure to find the right fit. With a little bit of effort, you can create a partnership that will be beneficial for both parties involved. If you’re looking for a one-stop shop to handle all of your marketing needs, from social media to blogging and TV and radio appearances, look no further than Fifth & Cor. We’ll free up time and financial resources by taking care of everything for you. So what are you waiting for? Contact us today, and let’s get started!