Central Florida Family Law Firm partnered with Fifth & Cor to promote their annual event designed to celebrate women, resilience, and meaningful connections within the community. The event served as a platform to bring women together for an uplifting experience focused on empowerment and support. The goal was to generate significant media engagement and community interest as well as to bring in future customers and employees. .

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Strategy
Fifth & Cor moved swiftly to develop and execute a high-impact PR strategy. Key steps included:

• Crafting a press release that highlighted the empowering themes of the event while emphasizing its unique focus on celebrating women and fostering community connections

• Identifying and targeting media outlets with a strong interest in lifestyle, women’s events, and community engagement

• Leveraging relationships with regional, national, and industry news sites to ensure wide coverage

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The messaging captured the attorney’s commitment to supporting women and highlighted the event as a testament to resilience, connection, and shared empowerment.

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Results
The campaign’s success exceeded expectations, generating a total of 481 media pickups across various platforms:

• Premium Outlets: 92 pickups

• Newspaper & Major News Sites: 79 pickups

• Industry News Sites: 139 pickups

• Regional & Local News Sites: 111 pickups

• Market Minute Finance Feeds: 26 pickups

• Financial Content Finance Feeds: 34 pickups

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Impact
The event received widespread attention, reinforcing the attorney’s position as a leader dedicated to championing women’s causes and fostering a sense of community. The extensive media coverage helped amplify the event’s empowering message and provided valuable exposure for future initiatives.

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This project demonstrated Fifth & Cor's ability to execute high-impact campaigns under tight timelines, ensuring meaningful results and increased brand visibility for clients.