In The News
Female-Owned Marketing & Innovation Company Celebrates One Year
In just one year, award-winning Fifth & Cor built up its service roster influencing the strategy of 46 businesses, nurturing 28 strategic partnerships, and publishing 16 case studies.
(BOCA RATON, Fla.) The welcoming of 2023 marks one year of transforming brands for female-owned marketing and innovation company, Fifth & Cor.
One year ago, Robin Dimond, CEO & Founder, took the leap to launch Fifth & Cor and has since seen the ups and downs that come along with being a business owner during such unprecedented times. Dimond accredits her strong, talented team, for the company’s groundbreaking success in its first year along with their ability to work with clients to quickly pivot strategies in the face of the unknown.
“This is not a one-person job and our success comes from our team working together to create results for our clients,” said Dimond. “We have some of the most incredibly driven, innovative and dedicated people you have ever met, all on one team.”
The meaning behind the business's name is an accurate depiction of its work. Fifth comes from the five senses – the team strives to make marketing an immersive experience that encompasses sight, sound, taste, touch and smell – and Cor is the Latin root word for heart, which the team puts forth into each and every campaign they execute.
Fifth & Cor has secured its stance as a leader in marketing and innovation by speaking and being part of countless events, nationally, and immersing itself into the community. Within South Florida, the company is a service provider for NSU’s Alan B. Levan Broward Center of Innovation, and engages in philanthropic endeavors including veteran-focused organizations and various charities.
Over the last year, this Florida-based company has worked with a total of 46 clients, globally, touching various industries including fashion, consumer-packaged goods, automotive, food & beverage, healthcare, beauty, luxury goods, home services, technology and more. The company has continuously expanded its services based on the diverse talents that the team encompasses and plans to continue the momentum in the year ahead.
In year two, Fifth & Cor sets to triple in size with the intent of improving the economy through elevated marketing strategies for both small and large businesses. To do so, the team will continue to expand on its skill sets, offer employment opportunities to well-seasoned marketers and new graduates, strive to improve businesses, and offer a hand in the community relentlessly.
“The future for Fifth & Cor will focus on implementing an innovative mindset while building the future of experiences' said Dimond. “The ability to adapt and take on new challenges will be essential for our growth.”