A highly respected plastic surgeon, specializing in facial procedures with a strong emphasis on blepharoplasty (eyelid surgery). The surgeon aimed to increase awareness of their services and attract patients seeking both cosmetic and functional benefits of eyelid surgery. Additionally, the surgeon sought to improve their search engine ranking on Google through increased web traffic and valuable backlinks.

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Objective
To enhance the plastic surgeon’s online visibility by driving targeted media coverage and securing high-quality backlinks that would boost search engine rankings. The goal was to increase web traffic, raise awareness of the surgeon’s expertise in blepharoplasty, and ultimately attract more consultation bookings.

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Strategy
Fifth & Cor designed a comprehensive PR campaign to not only increase awareness of blepharoplasty but also optimize the surgeon’s online presence. By securing media placements in reputable outlets, the campaign aimed to generate quality backlinks to the surgeon’s website, thereby improving their search engine ranking and driving more organic traffic.

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Key Tactics

• Press Release & Media Outreach: Crafted a compelling press release highlighting the surgeon’s expertise in blepharoplasty and its benefits. Distributed it to targeted outlets to secure media placements with backlinks.

• Targeted Media Placements for Backlinks: Focused on high-authority health, lifestyle, and regional publications to secure valuable backlinks to improve SEO and drive organic web traffic.

• SEO-Friendly Content: Integrated high-ranking keywords related to blepharoplasty and eyelid surgery into press materials, optimizing media coverage for search engines.

• Web Traffic & Backlink Tracking: Monitored the performance of media placements, tracking web traffic and backlinks to measure the impact on SEO rankings and online visibility.

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Results

• Media Placements: The campaign generated significant media exposure for the surgeon, including over 478 media pickups 

• Web Traffic Increase: Increase in organic web traffic following the media coverage, as more potential patients found the surgeon’s website through backlinks from high-authority publications.

• Improved Google Rankings: A noticeable improvement in search engine rankings for blepharoplasty-related keywords, leading to higher visibility in Google search results and greater visibility for local and regional search queries.

• Backlink Quality & SEO Impact: A significant number of quality backlinks from top-tier news outlets and industry-specific publications, helping improve the surgeon’s domain authority and organic search presence.

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Impact
By focusing on targeted media placements and strategic backlinks, Fifth & Cor successfully enhanced the plastic surgeon’s SEO performance, driving measurable increases in web traffic and improving search engine rankings. This not only led to more potential patients visiting the surgeon’s website but also established the surgeon as a trusted expert in the field of blepharoplasty.

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Conclusion
This campaign underscores Fifth & Cor’s expertise in combining PR strategy with SEO goals to help clients build their online presence. By securing high-quality media placements that generated valuable backlinks, Fifth & Cor helped the plastic surgeon improve their Google ranking, attract more website traffic, and ultimately increase patient consultations for blepharoplasty.