


Amplifying Digital Presence for a Service-Based Brand with viral video content
Case Study
37,224
Views
7.4k
Accounts Reached
126.4 Hours
of Watch Time
52.8k Feed Appearances
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Service Based Company approached Fifth & Cor with the goal of expanding its reach and engagement on social media platforms, particularly focusing on YouTube and Instagram. With limited organic traction previously, the company aimed to connect with a broader audience, increase brand awareness, and build community engagement through consistent, relatable content.
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Objectives
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Drive increased video views and audience reach across YouTube and Instagram.
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Increase watch time and engagement to encourage repeat viewership.
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Improve social visibility through feed exposure and targeted content.
Fifth & Cor developed a tailored content strategy focusing on creating relatable, short-form video content, leveraging trending topics for quick, visually engaging edits. The plan involved a structured content release schedule:
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YouTube: 5 reels per week, tailored to platform-specific trends.
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Instagram: 3 reels per week, curated to appeal to the client’s target demographic and optimized for reach and engagement.
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Results
YouTube | YouTube Shorts
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Views (last 28 days): 37,224
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Total Views: 37.2k
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Watch Time: 126.4 hours
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Feed Exposure: 52.8k appearances in users' feeds
The consistent posting schedule and high-quality, relatable content successfully captured viewers' attention, driving significant viewership and extended watch time, ultimately strengthening the brand's YouTube presence and visibility.
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Accounts Reached: 7.4k, representing a +235% increase from previous metrics.
On Instagram, the structured, relatable reels boosted account reach dramatically, positioning the brand more prominently within its target demographic and enhancing audience engagement.
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Conclusion
Through a commitment to frequent, relatable content on YouTube and Instagram, Fifth & Cor helped this service-based client achieve substantial visibility and engagement. The clear, consistent posting strategy and attention to platform-specific trends were crucial in achieving a 235% increase in Instagram reach and over 37k YouTube views in just 28 days, marking a successful, impactful campaign.