You hired marketing experts for their experience, creativity, and strategic thinking. Give them the context and direction they need, then give them room to do what you hired them to do. Here’s why strong marketing leadership means setting the goal without micromanaging the solution.

Imagine needing surgery and telling the doctor holding the scalpel, “Actually, I saw something different on Instagram.” Or hiring an engineer to build a bridge, then explaining how you would do it… even though you studied art history. Most people would never do that. In marketing and PR, it happens all the time. Businesses hire experienced marketers, designers, publicists and creators, then tell them exactly how to do the work. At that point, why hire an expert? Get a team ma

A good product gives consumers a reason to buy once. A strong brand gives them a reason to notice it, remember it, choose it and come back. You can make a great product and still build a forgettable brand. A company has a product it believes in, so the instinct is to keep putting it in front of people. More product shots. More benefits. More demonstrations. More influencer content. More promotions. But more content doesn’t necessarily make a brand more memorable. Sometimes th

Paid media, earned media, owned media: which is the best strategy to get your brand the best exposure?

Discover how a business can build a brand community to drive sales and business growth.

Read this overview to discover five ways product copy can build your brand. When companies don't invest in good product copy that helps...

Stories are the bloodline of successful branding and marketing strategies. The insufficiency of storytelling talent among your team means...