Should CPG brands invest more in social media or PR? The answer depends on what your brand needs. Learn how a strong CPG marketing strategy connects social media, public relations, earned media, content, creators, and AI visibility to build awareness, credibility, and long-term growth.

You hired marketing experts for their experience, creativity, and strategic thinking. Give them the context and direction they need, then give them room to do what you hired them to do. Here’s why strong marketing leadership means setting the goal without micromanaging the solution.

Imagine needing surgery and telling the doctor holding the scalpel, “Actually, I saw something different on Instagram.” Or hiring an engineer to build a bridge, then explaining how you would do it… even though you studied art history. Most people would never do that. In marketing and PR, it happens all the time. Businesses hire experienced marketers, designers, publicists and creators, then tell them exactly how to do the work. At that point, why hire an expert? Get a team ma

A good product gives consumers a reason to buy once. A strong brand gives them a reason to notice it, remember it, choose it and come back. You can make a great product and still build a forgettable brand. A company has a product it believes in, so the instinct is to keep putting it in front of people. More product shots. More benefits. More demonstrations. More influencer content. More promotions. But more content doesn’t necessarily make a brand more memorable. Sometimes th

Being on every platform doesn’t make a brand omnichannel. Discover how an omnichannel marketing strategy connects social media, PR, search, content, email, thought leadership, and the customer journey into one cohesive marketing ecosystem.

Fifth & Cor doesn’t believe marketing partnership means simply communicating well. It means staying close to the work, challenging ideas, connecting strategy with execution, and building momentum together.

You need a marketing strategy to succeed. This must incorporate many elements, such as digital marketing and content creation.

Social media influencers and brand ambassadors can mean exponential growth for your company. Who are they and what are the benefits?