Social media marketing has come a long way since the early days of MySpace. Today, we use apps, emails, websites, and more to build relationships with our customers and potential customers. In fact, there are so many social media platforms that it can be tough for any business to stand out from the rest in this saturated market.
Augmented Reality (AR) is becoming a new creative tool to help brands find their audience and stand out from the competition. Google AR is a popular choice. It is quickly becoming one of the most popular methods of engaging your customer base through social media marketing. Here’s what you need to know about AR in social media marketing.
What Is Augmented Reality in Social Media Marketing?
Augmented Reality is a technology that takes the digital world and overlays it onto the physical environment. It does this by using your device's camera to put virtual objects into real-life settings. For the most part, the idea behind augmented reality is to make objects seem as if they're part of a video game or a smartphone app.
There are a few ways that businesses already use Augmented Reality in social media marketing:
AR for Customer Engagement
With AR, brands can engage with their customers through an interactive component in social media advertising. This allows customers to share their on-location experiences on social media platforms like Facebook and Instagram. Brands can create custom content for these platforms for more interaction with their customers and prospects alike.
AR for Data Visualization
Data visualization enables marketers to visualize data from a number of perspectives. One way that businesses can do this with augmented reality is by using 3D digital assets from different perspectives and then placing them in environments that illustrate how that data may look in those contexts.
Why Use Augmented Reality in Social Media Marketing?
AR has been used in everything from education to entertainment, but it is now being used for social media experiential marketing as well. It can be integrated into social media channels to provide an interactive experience for consumers. This means that instead of just seeing your posts, followers are able to interact with them and engage with your brand on a whole new level.
For example, if you are sharing a post about how to make your favorite recipe, you could upload the ingredients list via an AR app and show people how they go together using the camera of their mobile device.
Benefits of Using AR in Social Media
AR has many benefits for businesses that want to create more experiential marketing interactions for their consumers. It provides increased engagement because followers can actively participate in your posts. It also helps brands stand out by providing unique content that others cannot offer easily.
When customers use AR apps on their phone or tablet, they can interact with your business in a whole new way. They can get information about your products or services without having to make an effort to find it on your website or app. This creates a better customer experience because they're able to see what you offer without much effort.
Augmented reality also gives brands an opportunity to stand out from the competition by creating unique content that only your business can provide. For example, clothing retailers can highlight different outfits that consumers could wear with specific pieces in their store by making them appear when someone takes a photo or video with an AR app.
Augmented reality offers a creative solution for businesses looking to break through the noise. Learn more about how your brand can take advantage of innovative marketing strategies by contacting Fifth & Cor today.