With over 1 billion users, it's no surprise that TikTok has become a popular platform for brands and marketers. But what are the best ways to use TikTok to reach your audience? In this blog post, we'll discuss the benefits of whitelisting influencers and Spark Ads on TikTok. We'll also share some tips for creating successful campaigns on the platform.
Don't Make Ads. Make TikToks
If you want to succeed on TikTok, you need to create content that is native to the platform. That means ditching the traditional advertising approach in favor of something that feels more organic and natural.
TikTok users are used to seeing creative content that is entertaining and informative. So, if you want your sponsored content to perform well, it needs to fit in with that style.
Here are a few tips for creating sponsored content on TikTok:
Keep it short and sweet. TikTok videos are typically shorter than those on other platforms like Instagram or YouTube. So, make sure your sponsored content is concise and to the point.
Be creative. Don't be afraid to experiment with your content. TikTok users are more likely to engage with something that is creative and innovative.
Be authentic. TikTok users can spot inauthenticity from a mile away. So, it's important that your sponsored content feels genuine and relatable.
Have fun. Remember, TikTok is all about having fun! So, make sure your sponsored content is entertaining and engaging.
By following these tips, you can create sponsored content on TikTok that will capture the attention of the platform's users and perform well.
Influencer Whitelisting
Influencer whitelisting is a process that allows brands to reuse organic influencers' content without worrying about usage rights and licensing. This process is beneficial for brands because they can add a call-to-action, offer viewers promotions, and more. Most major social media platforms like Instagram and TikTok offer influencer whitelisting capabilities. For example, TikTok's influencers' whitelisting functionality is called spark ads.
Influencer whitelisting is essential because it allows brands to tap into influencer marketing campaigns without worrying about the legalities surrounding usage rights. This process allows brands to monitor and control their influencer marketing campaigns better.
When influencers agree to participate in a brand's whitelisting campaign, the influencers will give the brand permission to use their content. The brand can use the influencer's content in ads and other marketing materials. The influencers will typically be compensated for their participation in the campaign.
What Are Spark Ads?
Spark Ads are a new type of ad from Facebook that allows businesses to promote their products and services in a short, engaging video. These ads are labeled as 'Sponsored,' which will include a call to action (CTA) of your choice, the account name, caption, and audio will be visible, and it features all the usual engagement drivers such as like, comment and share.
With Spark Ads, businesses can create videos up to 15 seconds long and include a link to their website or a product page. This approach is a great way to grab people's attention and get them interested in what you offer.
Benefits of Spark Ads
TikTok offers several different ad formats, but Spark Ads are one of the most effective. Spark Ads provides data on paid clicks, music clicks, paid likes, paid shares, paid followers, and paid profile visits. In addition, they allow businesses to track conversions and optimize their campaigns based on results.
Reach a wider audience: One of the biggest benefits of using Spark Ads is that you can reach a wider audience than you would on other ad platforms. This is because Spark Ads allows you to target specific demographics and interests. For example, if you sell women's clothing, you can target your ads to only show up on websites and apps that cater to women.
Save money: Another benefit of using Spark Ads is that it can save you money because you only pay for the ads clicked on, not for the ads shown. So, you only pay when someone is interested in what you have to offer.
Boost brand awareness: Using Spark Ads can also help to boost your brand awareness because your ads are seen by people who may not have heard of your brand before. This can help increase your customer base and make your business more successful.
Authentic: They also come across as more authentic since they are less intrusive and disruptive than other types of ads.
If you're looking for a way to increase your brand awareness and get in front of more eyeballs, TikTok may be the answer. If you want to ensure those eyeballs are seeing your content, consider implementing an influencer whitelisting strategy or using Spark Ads.
Fifth & Cor can help – contact us today to discuss how we can implement a paid media strategy to reach more consumers and increase your business's sales.