We have all heard of the power of influencers. Celebrities, athletes, and other high-profile individuals have a lot of sway over what we buy. But what about nano and micro-influencers? These are people with considerably smaller followings than traditional influencers, but who can be just as powerful when promoting products and services. In this article, we will discuss the benefits of using nano and micro-influencers and look at the bigger picture of marketing your business.
Types of Influencers
There are three main types of influencers: micro, macro, and mega. Each can be described as follows:
Micro-Influencers
Micro-influencers have between 10,000 and 50,000 followers. They are considered to be more relatable than other types of influencers and often have a niche audience.
The top benefits of using micro-influencers are:
They can reach a specific target market that is difficult to reach with other marketing channels.
They have high engagement rates with their followers.
They are more affordable than macro and mega influencers.
Macro Influencers
Macro influencers have between 500,000 and 1,000,000 followers. They typically have a wider reach than micro-influencers but may not be as relatable.
The top benefits of using macro-influencers are:
They have an extensive reach and can help you tap into new markets.
They are considered to be more credible than micro-influencers.
They can generate a lot of buzz for your product or service.
Mega Influencers
Mega influencers have over 1 million followers. They tend to be celebrities or other high-profile individuals who can reach a large audience with their messages.
The top benefits of using mega influencers are:
They have a massive reach and can generate a lot of awareness for your brand.
They are considered to be very credible and can influence purchasing decisions.
They can help drive sales and increase brand loyalty.
How To Find Nano/Micro-Influencers
There are a few different ways that you can find nano and micro-influencers. One way is to use a marketing brand like Fifth & Cor to connect you with influencers directly aligned with your brand. Another way is to use a tool like Google Analytics to see who is talking about your brand online. You can also search for relevant hashtags on social media platforms like Twitter and Instagram.
When it comes to finding nano and micro-influencers, it is essential to consider the following:
The size of their audience: You want to make sure that the influencer you choose has a large enough audience to reach your target market.
The engagement rate: The number of people who interact with an influencer's posts is divided by the number of followers that viewed the content. A higher engagement rate indicates that an influencer's followers are more likely to see and interact with your brand's messages.
The relevance: Make sure that the influencer you choose is relevant to your niche audience. For example, if you are a fashion brand, you would want to select a famous influencer in the fashion industry.
Once you have found some potential nano and micro-influencers, it is important to vet them before reaching out. This includes looking at their social media platforms to see how often they post, what type of content they share, and whether or not they have a good relationship with their followers. It is also essential to make sure that they align with your brand values.
Ways To Use Nano/Micro-Influencers To Increase Business
There are several ways to use nano and micro-influencers to increase your business. Some of the most effective methods include:
Product reviews: Micro-influencers can help to promote your products by sharing honest reviews with their followers. This is a great way to generate word-of-mouth marketing for your brand.
Giveaways and contests: You can use nano and micro-influencers to run giveaways and contests on social media. This is an excellent method to boost interaction and get people talking about your company.
Blog posts: You can collaborate with micro-influencers to create blog posts featuring your products or services. It's a fantastic way to get brand exposure and drive more people to your website.
Product launches: You can use nano and micro-influencers to promote your product launch. This is an effective way to create a buzz around your new product and generate excitement.
Event coverage: You can use nano and micro-influencers to cover events you are attending or sponsoring. For example, if you are sponsoring a fashion show, you can give an influencer tickets to the event and ask them for content such as photos, interviews, real-time Instagram/Facebook lives, or blog posts covering the event.
How Fifth & Cor Can Help
Finding the right nano and micro-influencers for your brand can be time-consuming. At Fifth & Cor, we specialize in connecting brands with nano and micro-influencers so that you can focus on running your business. Having the right influencer on your side can help to increase brand awareness, grow your customer base, and boost sales. Fifth & Cor can help by doing the legwork for you. We will identify relevant influencers in your industry, vet them to make sure they are a good fit for your brand, and help you negotiate and collaborate with them on content. Contact us today to learn more about how we can help you take your business to the next level.