Design is essential, whether it’s a landing page or overall website content. Ensuring a website is well designed should be a focus for any business looking to strengthen its digital presence. Many small changes can be made to a website’s design to increase usability and visual appeal. Making just a few adjustments can increase traffic and encourage return visitors. Here are some tips on website design that can be invaluable.
Why Is an Effective Website Important?
A website’s purpose is to showcase products, services, or brands to visitors. All businesses have an end goal they wish to reach and a path they want the user to take. The end goal is usually gaining a user’s interest, teaching them about a product, service, or brand, and encouraging them to take further action. Further action can be making a purchase or another action.
An effective website gives the user a clear path to follow and gets a message across simply while taking usability into account. If a website isn’t designed well, it can lead to a substantial loss of sales or interest from potential leads.
5 Important Tips on Web Design
Use Calls to Action A call to action (CTA) gives the user clear direction and guides them to take the next step. For example, a user may be browsing a product with a short description. A good CTA might be “click here to find out more” or “buy now.” This tells the user precisely what to do next and moves them to the next funnel step, where a sale will likely be the end goal. It’s crucial to use CTAs throughout a website to signpost what you want the user to do next.
Less Is More in Website Design Too much content and imagery can clutter a webpage and make it less visually appealing to a user. Keeping design minimalist and only including the most important information can make a website more user-friendly and keep a user engaged. This means that web pages should only contain the necessary information to lead the user to the end goal. More in-depth content can be included in articles or blog posts.
Website Strategy — Optimize for Mobile Many people now view websites on mobile devices. This means that mobile optimization is essential. A website should appear correctly on a range of devices, screen sizes, and browsers. Testing is an important part of web design, and testing web pages regularly on different devices can be helpful in identifying any display issues.
Keep Messaging and Branding Consistent All businesses have a brand and a voice they want to convey. Keeping branding and voice consistent throughout a website or other online content can promote brand loyalty. Users who have an emotional connection with a brand are more likely to become loyal customers or clients in the future. Building this emotional connection can be achieved by creating valuable content that resonates with users.
Limit Font Use and Make Content Digestible Using too many different fonts and colors on a website can appear chaotic. It is important that the user feels at ease when browsing the site. To accomplish this, consider a user-friendly design. Format written content in short, easy-to-read paragraphs containing key points. Using headings and images can help to break up the content and make it more readable. All content should serve a purpose, whether it is to inform, entertain, or sell.
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Contact Fifth & Cor to learn more about how we could improve your website design and increase traffic.