If you're running a business, then you know that being found online is key to your success. And if you're not sure how to make your website and content searchable, you need to start using keywords. Keywords are the gateway to making your business visible in search engine results pages (SERPs), so it's important to use them correctly in your marketing strategy.
In this blog post, we'll discuss what keywords are, how to find the right ones for your business, and how to use them effectively in marketing.
What Are Keywords?
As a business owner, you know that drawing in customers is essential to your company's success. To attract customers, you need to ensure that your website appears when they search for products or services that you offer. Keywords are words or phrases that users type into search engines to find relevant content for their queries. You can use keywords throughout your website — from the titles and headings to the body copy and page descriptions — to help improve your site's visibility in SERPs.
However, it’s not enough just to include keywords on your website and marketing strategy. It’s also essential to know how to do keyword research to find keywords that relate to the topics on your website and create good SEO (search engine optimization) and PPC (pay-per-click) advertising strategies.
What Are Good Keywords To Use In SEO?
Keywords that are relevant and likely to be searched for will increase your website's authority. When you optimize a particular page, keywords should incorporate the following criteria: volume, competition, relevance, and intent. Over time, this will translate into improved rankings and more traffic.
When thinking about the volume of a keyword, it’s important to consider how many people are actually searching for that term. If no one is searching for a particular keyword, it won’t do you any good to use it on your website! On the other hand, if a keyword is being searched for too frequently, it may be difficult to rank for. The sweet spot is somewhere in the middle.
The competition for a keyword is another critical factor to consider when planning out your marketing strategy. If you’re up against big names with a lot of authority, it may be challenging to rank for specific keywords. However, there are ways to find keywords that you can rank for more easily. One way is to use long-tail keywords, which are more specific and less competitive than shorter, more general keywords.
When choosing keywords, it’s also vital to consider relevance. Just because a keyword has a high volume and low competition doesn’t mean that it’s relevant to your website. Relevance is key when choosing keywords because you want people who land on your website actually to be interested in what you have to offer.
Last but not least, you need to consider intent when choosing SEO keywords. When someone searches for a particular keyword, what are they looking to do? Are they looking to make a purchase? Are they looking for more information? Knowing the intent behind a keyword will help you choose keywords that will actually lead to conversions.
Find Keywords the Right Way
Having a deep understanding of your target audience is critical to any marketing campaign. Getting more specific with SEO keyword research allows you to target your content to your particular target audience, which also helps you use fewer competitive keywords. However, while you create material around certain SEO keywords, keep in mind that a strong content marketing strategist won't just randomly target keywords and see if they are successful.
Here are some tips for finding the right keywords the right way:
Define your audience. The first step to finding the right SEO keywords is understanding who your target audience is. What are their needs and wants? What problem are they trying to solve? Once you have a good understanding of your audience, you can start thinking about the keywords they might use to find content like yours.
Do your research. Once you have a list of potential keywords, it's time to do some research. Use a tool like Google Keyword Planner to get search volume data and competition data for your keywords. This will help you determine which keywords are worth targeting.
Prioritize the keywords. After you've done your research, it's time to prioritize the SEO keywords you want to target. Start by identifying the low-hanging fruit: the keywords with high search volume and low competition. These are the keywords that will be the easiest to rank for. From there, you can start targeting more competitive keywords.
Create great content. Once you've identified the right SEO keywords, it's time to create great content around those keywords. Remember, a great content strategist doesn't just throw content out randomly to see what sticks. Plan your content carefully and make sure that each piece is well-optimized for the keywords you're targeting.
Optimize Your Digital Marketing Strategy with Fifth & Cor
Fifth & Cor is a digital marketing and innovation company that can help you find the right SEO keywords for your brand and implement an SEO keyword strategy to increase your searchability. Our team of experts will work with you to identify the best keywords for your business, craft engaging content around those keywords, and optimize your website so you can start seeing results.
Contact us today to get started!